Just Launched – Our Brand New Consumer Website | Lodestone Property

Wondering where to go, what to eat and where to live in Somerset and Dorset? Our co-founder Sue Macey explains how our new digital lifestyle bible, Lodestone Life, has all the answers.

There’s exciting happenings going on in our world – we’ve just launched a new consumer website, Lodestone Life! It’s designed as a companion to our award-winning property service and is where we’ll be sharing news and features from a wide-range of topics from eating out to gardening to shopping to schools and more.

But why’ve we done this? Our co-founder Sue Macey explains. “We are witnessing an exodus from city living,” she says. “It’s driven by the pandemic and supported by new trends in homeworking. As a result, there’s an incredible rush on property in the South West. And with that comes a demand for information about moving here and settling here.”

Last year, before the pandemic hit, we produced, printed and distributed our first ever lifestyle magazine, also called Lodestone Life. But the changes brought by COVID and the surge in demand from outside the region convinced the company that its content marketing efforts should be digital as well as print.

“Visitors to our property website have tripled in the last year,” says Sue. “We currently see more than 16,000 unique visitors each month and many more repeats, so Lodestone Life has been created to cater for that demand, providing a helpful lifestyle companion to a house move.”

“Lifestyle marketing is the ideal way to engage with the emotions of a house move, to offer up all the stories about a place, as well as the practical detail. The volume of information required to make what is typically the biggest purchase decision of a lifetime is considerable and online we can deliver that,” says Sue.

“But this type of marketing is a serious commitment,” she cautions. “With digital content you have to keep showing up, to keep producing more. Happily, Somerset and Dorset are not short on interesting people and places. There’s a lot for us to work with!

“We know that our fast-growing business is in no small part due to the excellent service standards and effective marketing which we work so very hard on. However, there is no doubt that we are benefitting from being in the right place at the right time. Demand for the lifestyle available in Somerset and Dorset is really taking hold.”

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